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GDPR is ambiguous enough that the folks who wrote it are they themselves still hoping to understand its far-reaching implications.
Chances are, you're not compliant. The reality is that you're not alone (a recent report shows that 60% of companies are likely to miss the deadline). Unfortunately, ignorance won't save you.
What is GDPR?
GDPR is a broad European Union data and privacy protection law that strictly regulates how you can interact with EU visitors' information. Every bit of data usage and collection must be thoroughly documented and transparent to the user.
But I am US-based and I don't market or sell to Europe…
It doesn't matter, so long as EU visitors can access your website.
Why you need to care
The penalty for noncompliance is "up to €20 million, or 4% of the worldwide annual revenue of the prior financial year, whichever is higher." The Googles and Facebooks of the world are the obvious targets, but internet ambulance-chasers and class action lawyers will be on the tails of SMBs.
How you can become compliant with GDPR
Don’t track, use, or store any information from any visitor
Virtually impossible.
Block all visitors originating from the EU
A consideration if you're focused solely on the US, such as local retail store.
Get compliant with GDPR
Manageable with the right technology partner.
We’re not lawyers, but we do have the web development know-how to implement best practice GDPR technology on your website.
GET COMPLIANT
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