As you consider improvements to your website, it pays to know what's working – and Google Analytics holds the keys. If don't have much experience with Analytics, it's easy to get lost in a maze of data, but it's not as scary as you think. Learn three simple metrics that can help you find out if your site is working.

Join us at the seventh annual Lansing-area Launched event this Thursday, December 3 at 5pm. Hear insights from Henry Balanon, Co-Founder and CTO, Stratos Card and mingle with business leaders from across the region. Beer, wine and appetizers provided. Clients and vendors email us for free entry.