Featured Article

Pandas? Penguins? The New Google Zoo Rewards The Old Lions.

If you follow the happenings of Google search at all, you've probably heard about the Panda update that happened in 2011, and if you're even more attuned you've probably heard about the more recent Penguin update that just rolled out. If it sounds like Google's running a zoo, I'd be inclined to agree, but in reality, these updates are designed to improve the quality of Google's rankings by filtering out people exploiting the search rankings.

So what are these two updates? Here's a brief rundown:

Panda - Originally rolled out in February 2011, the Panda update was designed to thin out low quality sites fromsearch results. Sites most affected by this were article farms like ezinearticles.com which largely allowed people to post articles about any topic whatsoever. While there were many great articles on sites like this that deserved rankings, the vast majority were "fluffy" to put it mildly. Google continues to roll out changes to this update, and in doing so, many content farms have seen drastic drops in search traffic.

Penguin - The most recent Google update, Penguin, was aimed at targeting sites that had earned their rankings through "black hat" methods, or methods that go against Google's terms of service. Examples of this can include on page tactics like keyword stuffing, or shady link building practices. Initial estimates say this update has impacted 3.1% of search results.

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Nicholas Creative Expands East Lansing Office, Creates New Jobs

Nicholas Creative reported a record high first quarter profit this year and expects growth to continue at an exponential rate. The company expanded its East Lansing office space and hired one full-time employee along with two interns to support increasing sales.

Nicholas Creative continues tenancy at the State News Tech Center, the recently constructed collaborative working space in downtown East Lansing, but has doubled its workspace space to accommodate a growing staff. More room to work means more room to create.

"2012 is an exciting time for us," said Nicholas Chilenko, founder of Nicholas Creative. "We are eager to enter the next phase of growth with new talent and an expanded office space."

New hire Mike Lutz brings more than 16 years of programming experience and extensive knowledge of open source content management platforms to Nicholas Creative. In addition, a web development intern and an administrative intern have been added to the staff. The firm's new employees will bring increased productivity and efficiency.

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Nicholas Creative highlighted in Lansing's Capital Gains ezine for record sales growth and job creation.

ColoDetroit

Nicholas Creative recently designed and developed a new website for ColoDetroit. The site is visually robust, offering a clean, sleek design that is easy to navigate and encourages potential clients to learn more about the company's colocation services.

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New Clients Highlights

• Eli and Edythe Broad Art Museum MSU (East Lansing, Mich.)
• Signing Online (Mason, Mich.)
• Data Recovery Group (Southfield, Mich.)
• Medical Consulting Agency (Lansing, Mich.)

Nicholas Creative is a boutique creative agency serving small- and medium-sized businesses to design and develop websites, deploy email marketing communications and optimize for search engines.

Nicholas Creative empowers you to:

• Create a consistent brand
• Generate sales leads
• Improve customer relationships
• Increase your return on investment

To learn more about our services, visit www.nicholascreative.com  or call
(888) 950-9955.